If you know me, whether in real life, or from certain corners of the internet, it’s likely that you already know who I’m voting for in this year’s election. If you don’t, I’m happy to talk about it some time, if you care to. But that conversation is going to be one-on-one, over coffee, whether in-person, or virtually. Arguing about politics online, though I often make this mistake, is fruitless, and may very well be the most wasteful way that you and I have spent our time in the past few years. That said, I think it’s crucial to hear…

(Originally published August 21, 2010)

Those are the words that shook- and continue to shake me. I have to continually remind myself that I actually heard those words. The words “the sky is orange” or “up is down” would have seemed more plausible. And it still seems impossible.

Last Friday morning I was awakened by the sound of the phone ringing at 6am. Having just gone to bed at 2, I was in a very deep sleep, so if I was even aware of it, mind chose to ignore it, but then my subconscious was alerted to the fact that…

(Originally published August 13, 2014)

Dad was taken away suddenly 4 years ago, after the first 13 days of being a pastor of a small church, two days before he would have served his third Sunday there. While this statement is factually accurate, it’s fundamentally untrue, and it’s taken me the past few years to work out why.

Amidst the grieving process, one thing I’ve continually struggled with is anger — with God. It’s often the case that such an anger is part of the grieving process… regardless of whether a loved one succumbed to a long illness or was…

I spend a lot of time in my own head, and the older I get, the more aware I am of the company I keep up there, and how outside influences shape my inner dialogue. Sometimes it’s a song lyric or advertising slogan, sometimes it’s a complex thought process that’s the result of ingesting years worth of different materials, and sometimes it’s a simple word of wisdom that’s bubbled up through the noise. …

I think about brands a lot, both as a consumer, and as a professional who has helped shape several. Since my daughter was born, my perception of the world has shifted pretty dramatically, in a variety of ways, and one example of this is the revelation that the way we perceive baby pictures is very similar to the way we interact with brands.

Think about the last time you looked at a baby picture of someone you’re close to. When you see the innocent little 9-month-old face of your childhood buddy Oliver, you’re looking beyond what’s in the photo and…

Kevin Tucker

Creative Director. Communicator. Christian. Husband. Father. || Founder @collidecreative

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